Points of Interest
Points of Interest provide valuable information in decision-making in areas such as risk analysis, access to services, location search, location-based marketing, and searches of the type “what is near me”. Each organization can combine points of interest with its own bases to create maps, study and analyze market trends, understand competition, and discover development opportunities based on customer access to its services:
Retail: combine points of interest with relevant geographic, demographic or consumer behavioral segmentation data to determine the location of prospective stores to expand your network or for targeted marketing
Telecommunications: Use points of interest to identify areas of population concentration like commercial streets or shopping malls to optimize your network’s quality. Locate corporate customers for your services
Municipalities: Improve the services to your citizens and visitors by enriching the municipal portal with points of municipal services, culture, recreation, catering or accommodation
Sales: Explore the of points of interest database to locate new customers such as hotels in case you are a hotel provider
Navigation companies: Upgrade your database with new points of interest
Real Estate: Upgrade the property value by enriching its description with geographic information of proximity to public transportation, markets or schools
Terra’s Points of Interest database consists of 155,544 points structured in 30 main categories and 339 subcategories covering the entire country:
Points of interest are updated based on the technical specifications that appear in the section Technical Data Description.